PPC🇺🇦 UkraineLanguage School
Cicerone
Cicerone is a language school in Ukraine looking to attract more students through online channels. Their existing Google Ads campaigns had high costs and low engagement, needing a complete restructure.
-30%Lead cost
$0.06CPC
1.15%CTR
Approach
1Google Ads account restructure
2Removed broad/expensive terms
3Ad copy A/B testing
4Bid strategy optimization
Results
What we achieved
Lead cost −30%
CPC: $0.11 → $0.06
CTR: 0.79% → 1.15%
More sign-ups, less spend
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